Helping wine businesses tell their unique stories...
Grand Dinner, IPNC 2008
I consider myself a marketing and communications coach for small, boutique wineries in the northwest who are not ready to hire a full-time director of marketing and communications (or agency), but, recognize they need a proven industry expert to help them effectively and efficiently realize their goals.
My interest is in helping these small and/or new winery owners understand how wine sales, marketing and communications really work, and how to become successful at planning out a marketing and branding campaign strategy. I help these individuals become more confident, competent and accomplished in the role of marketing and communications director, until they are ready to hire staff, an agency or a consultant.
I also offer marketing and communications solutions to established small to mid-size wineries interested in repositioning their branding efforts, or, who simply need fresh ideas or project work completed. In these cases, I work from a "project to project" business model, and consult with the client to customize a plan that meets specific and unique needs.
My areas of expertise include the following:
MARKETING:
Brand Analysis & Development
Design Collateral
Storytelling Principles
Label/Packaging Analysis & Guidance
Website Analysis & Maintenance
Blogging
Social Media Set Up & Integration
Event Planning & Promotion
PUBLIC RELATIONS & COMMUNICATION:
Press Kit Development
Press Releases
Pitching Strategies
Mindful Media Sampling
Media tasting of select Oregon wines, Bushi Tei Restaurant,
San Francisco 2008 (Leah is seated second on the left)
Read my marketing consulting newsletters:
Vol. 1 - Wine Marketing 101: Marketing Still Matters
Vol. 2 - Wine Marketing 102: Outsourcing
Vol. 3 - Wine Marketing 103: Why Blogs Translate to Sales
Vol. 4 - Wine Marketing 104: Coaching